The communication strategy adopted by Rikorda through Google AdWords campaigns has reached the goal obtaining an improvement for what concerns online sales from the e-commerce website and awareness of Rikorda brand.
increase in organic YoY traffic
platforms integrated with Google Analytics
impressions on Remarketing campaigns
app installs through Google AdWords campaigns
Rikorda is an Italian network that combines over 5,600 camera stores selected accordingly to the professionalism of offered services. Create, customize and order your personalized photo products online and collect them at the nearest store.
Rikorda consortium wishes to increase the brand’s popularity throughout Italy, acquire new customers online and increase sales from its e-commerce website. To achieve these goals, it aims to improve natural traffic from search engines, consolidating SEM investments and optimizing retargeting campaigns.
Through the implementation of a sophisticated Web Analytics system, it is possible to measure the return on investment of the multiple advertising campaigns implemented by Rikorda online and offline.
Customer acquisition takes place through various channels that interact with each other: in order to improve the number of subscribers to the website and take advantage of the high lifetime customer cycle of the target audience, Google AdWords campaigns are combined with constant SEO optimization, both on a structural and on a content level.
In order to convert users into new customers, dynamic retargeting campaigns are carried out differentiating them on the various levels of the purchase funnel (mid-funnel and lower-funnel).
In order to test new areas of Italy, targeted campaigns are created in specific territorial areas to establish the performance of those area and assess any “offline” investments.
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