Nava Design focuses on digital marketing to present designer products to an international public. Thanks to the e-commerce website available in 5 languages and integrated digital marketing campaigns, it can expand its business by testing new markets.
fans on Facebook
impressions through Google Shopping
Nava Design was founded in 1970 and, collaborating with important internationally renowned designers, has realized products that have become icons which are still present in museums and design foundations around the world. Currently, Nava Design products are available in 3 catalogs: leather goods, stationery, and watches which all communicate through a single language: “Design”.
Focus on the brand and on conversions. Nava Design wishes to employ all digital marketing channels to achieve two objectives: increase sales from the e-commerce website and the brand’s popularity online.
Both quantitative and qualitative traffic measurement tools are implemented on the website contributing in its optimization in terms of usability and User Experience, favoring the increase of conversion rates for online purchase.
The multilingual e-commerce website is optimized on an on-site SEO level in order to obtain natural traffic from search engines. To achieve this aim, contents is produced for each product in the catalog, using the language spoken by target users and acquired through surveys and qualitative analysis of the website’s visitors.
Promotional activities are planned according to the seasonality of Nava Design products in order to make the most of the researched trends and maximize the presence of the brand online. The contents of the company blog are spread through social channels and campaigns are coordinated on Google AdWords, Facebook Ads and Newsletter to achieve a perfectly integrated online communication.
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