“Midj in Italy”

Midj is a company at the forefront of Italian design. They chose YESdesign for taking care of their website’s restyling and for promoting the company through online advertising campaigns.

+360%

of pages indexed on Google

3

languages

96

countries reached by international Google AdWords campaigns

The history

“Midj in Italy”

Italy is not only a place of production for Midj but much more. It is a way of thinking and living that Midj has embraced in designing, interpreting and innovating the idea of ​​furniture since 1987: designer chairs, armchairs, stools, and tables.

The goal

Focus on the brand

Midj wishes to improve the brand’s communication online through the new website, increase the brand’s visibility online through SEO optimization, consolidate its presence on international markets and reach new ones through Facebook video and Google Remarketing advertising campaigns.

The solution

Expression Engine: effective management of online content. Multilingual.

The Content Management System (CMS) ExpressionEngine is used to create Midj’s responsive website.

The brand’s consolidated online presence

Midj brand is promoted through multi-channel online advertising campaigns, using Google AdWords and Facebook Ads circuits and exploiting videos created for the presentation of new product lines.

More visits to the website thanks to SEO optimizations

On-site SEO optimization of the website aims at increasing brand awareness through search engines, reaching mixed B2B and B2C targets and generating new contacts interested in purchasing products (leads).

Hey! Are you ready?

Contact us now to arrange a meeting and learn more about our web services.

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