Carraro Concessionaria chooses to make the most of digital channels in order to improve customer experience in every phase: from the choice of a car to after-sales service.
of qualified contacts with the new website in the first 6 months
of mobile visits through Google AdWords campaigns
people reached through remarketing campaigns
Carraro Concessionaria has been present for over 40 years in the provinces of Belluno, Treviso, Venice and the region of Friuli Venezia-Giulia with 10 dealers representing the brands Mercedes-Benz, Smart, Subaru and Mitsubishi Fuso.
After an initial phase of digital advertising campaigns focused on brand awareness in the Triveneto area, Carraro Concessionaria has shifted its attention to people who are actually interested in the vehicles available at the dealership: the goal is to exploit digital channels to transform the interest towards a vehicle in purchase through the generation of high-quality contacts interested in a “road test”.
The new website for Carraro dealership has been designed to ensure a smoother, faster and more engaging user experience.
Thanks to the integration of the new website, based on the Expression Engine platform with the management system of the 10 dealers, Gruppo Carraro maintains an online catalog which is always up-to-date with all available vehicles.
The new website is the first contact point for new potential customers, whose data is automatically shared with the salesperson who is, therefore, able to provide the customer with a unique and personalized shopping experience.
Working closely with Carraro Concessionaria’s marketing department, the new website is promoted online in an integrated way through multi-channel digital campaigns on Google AdWords and Facebook ads, multiplying the results.
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