Cantina Ramuscello decided to give the brand a more modern look by redesigning a new website. The aim was to build a connection with new potential customers and increase brand awareness.
of new visitors
of smartphone visits on the new website
The average time spent on the website
Cantina Ramuscello is a cooperative established in 1959 thanks to the passion and initiative of its winemakers. Today the winery counts nearly 150 members and offers wines that are characterized by an authentic and distinct flavor: an expression of the Friuli territory.
The realization of a new website easily accessible through smartphones, tablets, and desktops in order to engage new visitors and improve user experience and brand awareness of Cantina Ramuscello.
The digital transformation project stems from the creation of the website’s solid information architecture which was shared and approved by the company, also allowing the implementation of a “mobile first” methodology even for what concerns the production of content.
In addition to the content, the new website’s user experience and design have been conceived by taking into consideration mainly smartphone users: most consumers, in fact, expect the experience on a brand’s mobile website to be as easy as its desktop version.
To allow Cantina Ramuscello to update the new website on its own, the marketing department has undergone a training period in order to learn how to use Expression Engine’s content management platform.
To further improve digital experience, the website is hosted in YESdesign’s server infrastructure, thus ensuring loading speed, reducing waiting times and minimizing the site’s abandonment rates.
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